About Sirma 
Established in 1992, Sirma is one of the leading IT companies in Bulgaria. Since 2015, the company has been listed on the Bulgarian Stock Exchange.
Sirma specializes in software development across multiple industries, including finance, insurance, healthcare, transportation, logistics, hospitality, retail, and e-government. With a team of more than 600 professionals, the company delivers cutting-edge software solutions tailored to address the specific business needs and challenges of our clients. Our projects range from short engagements to multi-year collaborations on turnkey products.
As we believe that our employees are our greatest asset, we provide them with a collaborative environment and full support for their career and personal growth

Job Overview
At Sirma, we are dedicated to revolutionizing the way businesses connect with their customers. Our innovative platform, Salexor, offers a suite of powerful tools designed for real-time engagement, promotions, profile segmentation, targeted offers, email marketing, and more. We are looking for an Account Marketing Specialist to join our team and help our clients maximize the potential of Salexor for their marketing needs.

Your Role
As an Account Marketing Specialist, you will provide professional marketing services to our clients using our Salexor platform. You will be responsible for understanding client goals, developing marketing strategies, and leveraging Salexor’s features to deliver impactful results. You will play a critical role in ensuring that clients successfully engage with their audience and achieve their marketing objectives.

Key Responsibilities:
• Collaborate with clients to understand their marketing needs and goals.
• Utilize Salexor to deliver effective real-time engagement and personalized promotions.
• Implement email marketing campaigns, leveraging segmentation and dynamic content.
• Managing & Editing Digital Marketing Campaigns (e.g., emails, pop-ups, landing pages).
• Provide strategic insights on how to optimize platform features to drive results.
• Create and manage client profiles to deliver tailored marketing strategies.
• Monitor campaign performance and provide recommendations for improvement.
• Offer ongoing support and guidance to clients, ensuring they derive maximum value from Salexor.
• Stay updated with industry trends and new features on the platform to offer cutting-edge marketing strategies.

Qualifications:
• Proven experience in digital marketing, especially in email marketing and campaign management.
• Familiarity with CRM systems and marketing automation tools (Salexor knowledge a plus).
• Strong understanding of marketing segmentation and customer engagement techniques.
• Excellent communication and client-facing skills.
• Ability to work independently and as part of a collaborative team.
• Analytical mindset with the ability to assess campaign performance and make data-driven decisions.

Why Sirma Should be your choice:
• Competitive salary and benefits package
• Opportunities for career growth and development
• A dynamic and innovative work environment
• Work with leading-edge marketing technology
• Personal career path
• Cooperation with top professionals around the globe
• Interesting case studies
• Knowledge sharing
• Individual or team professional training
• Regular performance assessment
• Additional paid vacation days for students

Healthcare and compensation package:
• Additional health and dental insurance
• Food discounts
• Relax Massages
• Multisport card
• Fruits at the office
• Private parking zone
• Referral bonus scheme

Work-life balance:
• Sport events
• Game and relax zone
• Large terrace with great view
• Flexible working time
• Opportunity to work from every Sirma’s office
• Charity campaigns
• Regular team buildings and office parties

Apply now!
We are waiting for your CV!
There’s a lot going on at Sirma!
We're looking forward to meeting our next colleague:)

We will contact only the candidates selected for further consideration. Confidentiality is guaranteed. We thank all candidates for applying.