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Digital Marketing Specialist

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Company
Engview
Location
Sofia, Bulgaria
Type
Full-Time

Are you excited about digital marketing and ready to make a real impact in a global company? EngView Systems, part of the Sirma Group Holding JSC, is seeking a passionate Digital Marketing Specialist to join our friendly, open-minded team. Specializing in innovative software for the packaging and quality measurement industries, we distribute our products worldwide through an extensive network of partners and offices in Germany, the USA, and Brazil. Our award-winning CAD technology has earned the prestigious European Information Society Technology Prize for innovation, we’re looking for someone who’s as driven as we are to help expand our brand’s reach and impact worldwide.

Why Join Us?

We believe everyone deserves a workplace where they feel valued and inspired. At EngView Systems, we foster a creative, collaborative, and supportive environment. You’ll have the opportunity to bring fresh ideas, shape campaigns for new software releases, and engage with audiences around the world—all while working with a team that’s as enthusiastic and motivated as you are.

Job Summary:

As our Digital Marketing Specialist, you’ll be at the forefront of our digital campaigns, creating and executing engaging content across our websites, social media, and email. You’ll help generate leads, boost customer engagement, and work on exciting global initiatives that will shape our brand presence.

Your Responsibilities:

  • Content Creation: Develop a variety of engaging content across channels, including articles, blog posts, case studies, website copy, and more, tailored to our audiences to drive user engagement and brand awareness.
  • Social Media Strategy & Execution: Build and execute a content calendar across social media channels to maintain a consistent voice, engage followers, and grow our audience. Monitor and respond to engagement, comments, and messages in alignment with brand tone.

Video Production & Editing: Coordinate the production of video content, including product explainer videos, training materials, customer testimonials, and event recaps.

  • Email Marketing Campaigns: Create, plan, and deploy effective email marketing campaigns to promote new releases, product updates, and company announcements. Track and analyze campaign performance to optimize content for engagement and open rates.
  • Lead Generation: Collaborate with sales team from different global offices to plan and execute lead generation campaign campaigns
  • Website Updates and Optimization: Assist in managing and updating content on the company website, ensuring SEO optimization, accuracy, and visual appeal to improve user experience and search ranking.
  • Event Planning and Trade Show Participation: Support marketing efforts for trade fairs and industry events, preparing marketing materials, and ensuring brand consistency.
  • Cross-Functional Collaboration: Work closely with the design, product, and sales teams to align messaging and ensure all digital marketing activities are consistent with overall business goals.

What We’re Looking For:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven digital marketing experience, ideally in a software or B2B environment.
  • Fluent English with strong copywriting skills.
  • Great communication and teamwork skills.
  • Ability to organize, prioritize, and pay attention to detail in a fast-paced setting.

What We Offer:

  • The opportunity to help great ideas turn into reality. You will have the chance to work with experts in different areas and help bring to market new products and services, develop new markets and increase brand awareness.
  • Opportunity to become part of and to make a difference in a company where initiative and good ideas are valued and rewarded
  • Dynamic, interesting, and diverse work on global projects
  • Good development opportunities
  • Fun and friendly working environment where team spirit is essential for the company culture
  • Large terrace with a great view, game and relax zone
  • Flexible working time
  • Supplemental health insurance
  • Team buildings and corporate events.

Ready to bring your talent to a team that appreciates creativity and innovation? Send us your CV, and let’s explore how you can make an impact at EngView Systems!

All applications are confidential, and we will only contact short-listed candidates.

Who we are?

  • Sustainable company
  • Innovative in ideas
  • Reliable in solutions
  • Modern in approach
  • Authentic in culture

What we offer?

  • Social benefits
  • Opportunity for career development
  • Latest technologies to work with
  • Unique Work Atmosphere
  • Travel around the clock
  • International Experience
  • Opportunity for flexible working hours
  • New ideas realization
  • Sport events and team buildings
Contact
Phone
+359 2 976 8310
Email
jobs@sirma.bg
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