About Sirma   
Established in 1992, Sirma is one of the leading IT companies in Bulgaria. Since 2015, the company has been listed on the Bulgarian Stock Exchange.  
Sirma specializes in software development across multiple industries, including finance, insurance, healthcare, transportation, logistics, hospitality, retail, and e-government. With a team of more than 800 professionals, the company delivers cutting-edge software solutions tailored to address the specific business needs and challenges of our clients. Our projects range from short engagements to multi-year collaborations on turnkey products.  
As we believe that our employees are our greatest asset, we provide them with a collaborative environment and full support for their career and personal growth.  

About the role
We’re looking for a Sales Development Representative (SDR) to join our team in Tirana, Albania, and help us expand our presence in the travel & hospitality industry. In this role, you’ll be responsible for generating qualified leads and booking meetings with prospective clients (hotels, chains, OTAs, property management companies, and guest tech providers). You will focus on researching prospects, conducting outbound outreach (via email, phone, LinkedIn/other AI tools), and qualifying potential customers based on their needs.  

This is not a closing role—you’ll focus on opening doors and starting conversations. As the first SDR in Albania, you will have the opportunity to help build the outbound playbook and establish effective outreach strategies. 

Your responsibilities
• Research and identify potential leads in the hospitality industry 
• Conduct proactive outbound outreach via phone, email, and LinkedIn/other AI tools 
• Qualify prospects based on business needs, timing, and budget considerations 
• Schedule and confirm meetings for Lead consultants, ensuring high attendance rates
• Maintain accurate records of interactions and progress in the system
• Collaborate closely with the Sales & Marketing teams to refine messaging, target lists, and campaigns; act as the bridge between outbound activities and industry consultant follow-ups
• Share reports with the upper management regarding outreach and campaign results

Role's requirements
• 2-3 years of experience in Sales Development, Business Development, or a similar role
• Excellent verbal and written English (C1 level)
• Comfortable with conducting high-volume outbound outreach on a daily basis 
• Proven ability to meet or exceed targets in lead generation or appointment setting
• Experience using CRM systems and tools like LinkedIn Sales Navigator, email sequencing, or dialers 
• Proactive, motivated, and articulate communicator 

Advantages
• Previous hospitality experience is a plus; strong prospecting skills and a willingness to learn the vertical are what matter  
• Knowledge in Software Development, SaaS, or professional services
• Proficiency in another language in addition to English 

What we offer
• Clear career progression: Proven success leads to progression into Business Development or Sales Executive positions
• Contract: Fixed-term (12 months) with option to extend/convert to permanent
• International exposure across Sirma Group projects and teams
• Competitive performance-based bonus scheme
• Structured onboarding and mentorship programs to support rapid progression
• Individual or team professional training
• Flexible working time
• Cooperation with top professionals around the globe
• Additional health insurance
• Regular team building and office parties

Why Sirma should be your choice
• Knowledge sharing 
• Interesting case studies
• Working with cutting-edge technologies 
•  Innovative and dynamic projects  
• Sport events 
• Opportunity to work from other Sirma offices 

Apply now! 
We're looking forward to meeting our next colleague. 😊 

We will contact only the candidates selected for further consideration. Confidentiality is guaranteed. We thank all candidates for applying.