About Sirma
Founded in 1992 as Sirma AI (Sirma Artificial Intelligence), Sirma is one of the leading software and AI technology companies in Bulgaria. The company develops innovative software products and AI-driven solutions across industries such as financial services, insurance, healthcare, transportation, logistics, retail, and hospitality.
Since 2015, Sirma has been publicly traded on the Bulgarian Stock Exchange, and in 2026 the company expanded its presence with a dual listing on the Frankfurt Stock Exchange, strengthening its international positioning.
With more than 800 professionals and offices worldwide, Sirma combines deep technological expertise with AI innovation to help organizations transform their operations and build next-generation digital products.

Sirma AI Platform
Sirma AI is an advanced enterprise AI orchestration platform that enables organizations to build, deploy, and manage intelligent AI Agents, Agent Teams, and Agentic Workflows — with complete data sovereignty and flexible deployment options (SaaS, on-premise, hybrid, and air-gapped).
We are growing rapidly across six verticals — Fintech, Healthcare, Insurance, Hospitality, Logistics, and Cross-Industry — and are looking for a driven, technically fluent Sales Representative to accelerate our expansion across the EMEA region.

About the role and product
As a Director of Sales & Partnerships for EMEA, you will be the face of Sirma AI to enterprise prospects, partners, and decision-makers across the region. You will own the full sales cycle — from initial outreach and qualification through to commercial negotiation and contract close — working closely with our solutions and technical teams to deliver compelling proposals.
This is a high-impact, high-autonomy role with direct influence on company growth. You will be joining at an early stage of our go-to-market expansion, which means significant opportunity for advancement as the team scales.

Your responsibilities
• Own and drive the full EMEA sales pipeline — prospecting, qualification, demo delivery, proposal, negotiation, and close
• Identify and target enterprise prospects in key verticals (Fintech, Insurance, Healthcare, Logistics, Hospitality) across EMEA markets
• Deliver compelling product presentations and demonstrations to C-level stakeholders, IT decision-makers, and procurement teams
• Develop and nurture relationships with Solution Partners and Referral Partners in the Sirma Partner Program
• Collaborate with the technical and pre-sales team to craft tailored proposals, Statements of Work (SOWs), and pilot programs
• Represent Sirma AI at industry events, trade shows, and conferences across EMEA
• Maintain accurate pipeline data, forecasting, and activity tracking in the CRM
• Provide structured market feedback to Product and Marketing teams — competitive intelligence, objection patterns, and vertical insights
• Meet and exceed quarterly revenue targets for new business and expansion

Role's requirements
• 3 years of proven B2B software sales experience — enterprise or mid-market, full-cycle preferred
• Strong presentation and storytelling ability, capable of translating complex technical concepts into clear business value for non-technical buyers
• Experience engaging C-level and senior stakeholders (CTO, CIO, CDO, COO) in complex, multi-stakeholder sales processes
• Skilled in negotiation, deal structuring, and navigating procurement and legal processes
• Proactive, self-driven and analytical skills, critical thinking and problem-solving abilities to address data-related challenges
• Bachelor’s degree in Computer Science or a related field
• Excellent verbal and written English

Advantages
• Previous experience selling AI, automation, data platform, or enterprise integration software
• Familiarity with enterprise deployment models — cloud, on-premise, hybrid, air-gapped — and the security/compliance concerns that drive buying decisions
• Existing network in Fintech, Insurance, Healthcare, or Logistics in EMEA
• Experience working with partner/channel ecosystems (referral, reseller, or SI partners)
• German language proficiency — written and spoken. Strongly preferred for coverage of DACH region (Germany, Austria, Switzerland)
• Proficiency in additional European languages (French, Dutch, Italian, or other EMEA languages) is a plus

What we offer
• Personal career path
• Individual or team professional training
• Flexible working time
• Cooperation with top professionals around the globe
• Regular performance assessment
• Additional health and dental insurance
• Regular team buildings and office parties
• Private parking zone
• Multisport card
• Game and relax zone

Why Sirma should be your choice
• Knowledge sharing
• Referral bonus scheme
• Innovative and dynamic projects
• Sport events
• Charity campaigns
• Fruits at the office
• Large terrace with great view

Apply now! 
We're looking forward to meeting our next colleague. 

We will contact only the candidates selected for further consideration. Confidentiality is guaranteed. We thank all candidates for applying.