About Sirma 
Established in 1992, Sirma is one of the leading IT companies in Bulgaria. Since 2015, the company has been listed on the Bulgarian Stock Exchange.
Sirma specializes in software development across multiple industries, including finance, insurance, healthcare, transportation, logistics, hospitality, retail, and e-government. With a team of more than 600 professionals, the company delivers cutting-edge software solutions tailored to address the specific business needs and challenges of our clients. Our projects range from short engagements to multi-year collaborations on turnkey products.
As we believe that our employees are our greatest asset, we provide them with a collaborative environment and full support for their career and personal growth

Job Overview:
We’re seeking an experienced Marketing and Content Expert with a strong background in B2B marketing, specifically within the IT sector. In this role, you will develop and execute content strategies, creating engaging and informative content that speaks to diverse industry verticals such as fintech, insurtech, and outsourcing. Your insights and content will establish our brand as a thought leader in the industry and support our business growth initiatives.

Key Responsibilities:
• Content Creation: Develop high-quality, compelling content for various channels, including blogs, whitepapers, case studies, and insights tailored to industry verticals like fintech, insurtech, outsourcing, and other technology topics.
• Industry Research: Conduct market research to stay up-to-date on industry trends and challenges, using this knowledge to produce content that is both relevant and valuable to our target audience.
• Content Strategy: Collaborate with the marketing team to shape and execute a content strategy that aligns with our brand positioning and supports lead generation and engagement goals.
• Multi-Channel Marketing: Develop and execute social media strategies, engaging with audiences, and leveraging these platforms to amplify content reach and impact. Experience in these areas is a strong plus.
• Content Distribution: Plan and oversee the distribution of content across appropriate channels, including website, social media, newsletters, and partner networks.
• SEO and Analytics: Optimize content for SEO and analyze content performance to make data-driven improvements and drive engagement.
• Collaboration: Work closely with subject matter experts, designers, and sales teams to develop content that resonates with different audiences and showcases our expertise.

Requirements:
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Perfect writing and grammatical skills in both English and Bulgarian.
• 3+ years of experience in B2B marketing, with a focus on the IT sector.
• Proven experience in creating a variety of content types, including industry insights, blogs, whitepapers, case studies, and thought leadership articles.
• Understanding of industry verticals such as fintech, insurtech, outsourcing, and general tech topics.
• Experience in email marketing and PPC campaigns is highly preferred.
• Familiarity with SEO best practices and content management systems.
• Excellent writing, editing, and storytelling skills, with the ability to adapt tone and style for different audiences and channels.
• Portfolio of published articles

Why Sirma Should be your choice:
• Personal career path
• Working with cutting-edge technologies
• Cooperation with top professionals around the globe
• Interesting case studies
• Knowledge sharing
• Innovative and dynamic projects
• Individual or team professional training
• Regular performance assessment
• Additional paid vacation days for students

Healthcare and compensation package
• Additional health and dental insurance
• Food discounts
• Multisport card
• Fruits at the office
• Private parking zone
• Referral bonus scheme

Work-life balance
• Sport events
• Game and relax zone
• Large terrace with great view
• Flexible working time
• Charity campaigns
• Regular team buildings and office parties

Apply now!
We are waiting for your CV!
There’s a lot going on at Sirma!
We're looking forward to meeting our next colleague:)

We will contact only the candidates selected for further consideration. Confidentiality is guaranteed. We thank all candidates for applying.