About Sirma 
Established in 1992, Sirma is one of the leading IT companies in Bulgaria. Since 2015, the company has been listed on the Bulgarian Stock Exchange.
Sirma specializes in software development across multiple industries, including finance, insurance, healthcare, transportation, logistics, hospitality, retail, and e-government. With a team of more than 800 professionals, the company delivers cutting-edge software solutions tailored to address the specific business needs and challenges of our clients. Our projects range from short engagements to multi-year collaborations on turnkey products.
As we believe that our employees are our greatest asset, we provide them with a collaborative environment and full support for their career and personal growth

About the role
We’re looking for an experienced Digital and Content Marketing Expert to join our team and play a key role in driving lead generation and brand visibility across digital channels. The ideal candidate should have a strong background in B2B marketing, particularly in the IT sector, with hands-on experience in managing paid campaigns and creating impactful content.

Key responsibilities
• Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, and Meta (Facebook/Instagram)
• Monitor campaign performance and provide regular reporting with actionable insights
• Research and write SEO-optimized website content, including blog posts, case studies, success stories, and landing pages
• Develop and schedule engaging social media content aligned with company objectives
• Collaborate with design and sales teams to ensure brand consistency and lead generation alignment
• Stay up to date with digital marketing trends and best practices in the B2B IT space

Requirements
• Proven experience in digital marketing, particularly in B2B tech/IT industry
• 3+ years of experience managing paid campaigns on Google, LinkedIn, and Meta
• Strong knowledge of SEO, content marketing, and web analytics tools (e.g., Google Analytics, Search Console)
• Excellent writing and storytelling skills in English with attention to detail
• Ability to analyze data and adjust strategies to improve performance
• Experience with CMS platforms (e.g., WordPress), marketing automation, and basic understanding of HTML/CSS is a plus
• Self-driven, proactive, and able to manage multiple projects simultaneously
• Familiarity with Scrum principles and practices, such as sprints, sprint planning
• Excellent verbal and written English

What we offer
• Personal career path
• Individual or team professional training
• Flexible working time
• Cooperation with top professionals around the globe
• Regular performance assessment
• Additional health and dental insurance
• Additional paid vacation days for students
• Regular team buildings and office parties
• Private parking zone
• Multisport card
• Game and relax zone

Why Sirma should be your choice
• Knowledge sharing
• Interesting case studies
• Referral bonus scheme
• Working with cutting-edge technologies
• Innovative and dynamic projects
• Sport events
• Charity campaigns
• Fruits at the office
• Opportunity to work from any Sirma office
• Large terrace with great view

Apply now!
We are waiting for your CV!
There’s a lot going on at Sirma!
We're looking forward to meeting our next colleague :)

We will contact only the candidates selected for further consideration. Confidentiality is guaranteed. We thank all candidates for applying.